During the training period with my employer, we had an introductory course on Corporate Communication. The articulate lady talked about the various forms / means of Business Communication and ways to enhance it. She had a sense of humour that could put jesters in Akbar’s Court to shame – which is probably why I remember what semantic distortion means. Last week I had a first-hand experience of the time that one can end up wasting if caught in the twisted maze of marketing (mis) communication.
I was planning to catch a movie over the weekend and I chanced upon this advertisement in The Telegraph. Here:
(Click to enlarge)
Obvious Reaction: Great! — EXACTLY what I needed!
Obvious next step:
Logged on to www.bookmyshow.com — Yeah Baby, I got an ICICI Bank Credit Card.. Book MY show! — Do ka Ek!
And then.. I see this:
—Buy one get one free for ICICI Platinum,Signature and Titanium card holders (A user has to purchase a minimum of 2 tickets)
—Buy two get one free for ICICI Gold card holders (A user has to purchase a minimum of 3 tickets)
—Buy three get one free for ICICI Silver card holders (A user has to purchase a minimum of 4 tickets)
The point is they had mentioned NOTHING in the advertisement apart from the “Conditions Apply” next to the asterisk. I ended up wasting 15 minutes logging on thier website and reading the fine-print!
Why can’t it be “Buy 2 get 2 free”?? .. (which incidentally is the best case – Since for all other cases, you have to buy 3 or even 4 to get even ONE free ticket.
Why lie so blatantly just to get hits / clicks?.. Is this even ethical?
1. My ‘grievances’ are only against http://www.bookmyshow.com. I am a happy ICICI Bank Customer!
2. Read this classic Interview with a Consumer Rights Champion on Poonam’s Blog.