I’ve been wanting to do this for a long time. Here my 2 cents on some of the TV News channels in India- casual caricatures of the players “in the jungle out there”– that’s how I’d like to think of this post.. Here we go!
With all respects to the people behind the channel and the hard work they put in.. the content is below-par. Most of the clocked hours are spent in discussing issues that are more entertainment than relevant. Some of the most ridiculous (read: senseless) stories I have seen on Aajtak include:
- Mani Shankar Aiyar singing songs in a party – This ranks amongst the most ridiculous.. They had a 10-second clip (perhaps taken from someone’s cell phone!) of a private party attended by the Petroleum Minister.. and they kept playing it in a loop for around 5 minutes (Yes, they repeated the SAME clip around 20-25 times!) – I didn’t get the point.. Can Ministers not have fun? .. or do they have nothing better to beam on the boob tube?
Agreed. Aajtak has the maximum reach and is “for the masses” – but if that means you turn it into a real-life theatre, then we’ll have to stop calling them news channels! However, if the Indian Readership survey is anything to go by, the average Indian couch potato definitely seems to have given Aajtak a thumbs-up!
Aajtak’s little brother and not any better! Headlines Today sees to be in the midst of an Identity-crisis. They want to compete with the (relatively!) better off English News Channels… and yet stick to their (Aajtak!) roots! The news-readers (Zaka Jacob & Company!) are amateurish.. No, wait.. schoolboy-ish! ;).. There are a lot of other things that Headlines Today doesn’t have … For one, it does not have its own website! … Other things aren’t worth commenting upon!
The much-awaited News channel from Bennet Coleman & Co. rides high on the “fundamentals” on which Times of India (as a newspaper) “sells” … Sell it spicy, sell it hot.. glamorize everything.. and oh, yes .. fill the pages (and space on screen in case of Times NOW!) with an insane amount of gossip! Arnab Goswami seems to have been “infected’ by the TOI virus.. Gossip, glamour, controversy.. That’s (ahem!) news!
I haven’t watched much of CNN-IBN to be honest, but form the little that I have – Rajdeep Sardesai apart, the remaining news-readers seem to blast out of my TV Screen every time I turn on the channel – especially the lady who reads the 9 0′ clock news along with RajdeepSardesai. Sorry Ma’m, you’re too loud! Like I said, since I haven’t watched much of them, it would be unfair to comment on their content!
All said and done, in my humble opinion, NDTV seems to win hands-down as far as both content and delivery are concerned. They’re not as dominant as they used to be in the “English News Channels” category and the quality has taken a slight hit after The Sardesais and Goswamis left the club in search of independence and greener pastures. But in many ways, NDTV revolutionized the way India watched news – First as the production partner for Star News as we used to know it and then after it broke off from the alliance to produce news independently.
Depending upon the response to this post, I would also like to create a poll. Would be glad if others (& other bloggers) reading this help out. Then we could make it a community poll of sorts. Perhaps the only way to find out which is / are the most popular television news channel (s).. at least as far as the (unbiased!) Blogosphere is concerned! 😉