The title of this post is ‘loosely inspired’ from the movie ‘Sex, Lies & Videotape’ – just like 3 Idiots is ‘based on’ the novel Five-Point Someone by Chetan Bhagat.
Film-makers love controversy around their movies. So do the audiences. We like to ‘talk about it!’ The recent altercations between Chetan Bhagat and Rajkumar Hirani feed fodder to the ‘controversy-mongering’ minds of ours. For the uninitiated, here is what happened:
STEP 1 of CONTROVERSY: Chetan Bhagat, in his blog (& elsewhere in the media), alleges that he was not given ‘appropriate’ credits during the film. In fact, I also remember one of my batch mates commenting on my review of the movie saying that the movie is good, but ‘proper’ credits had not been given.
STEP 2 of CONTROVERSY: Rajkumar Hirani comes out with an ‘official’ video (from the user: ‘3idiots’ on Youtube)
justifying the stance.
Let us try and understand the entire ‘issue’. And, I am guessing this would appeal to fellow rational minds. But before that, I would like you all to check out the official video in which Rajkumar Hirani ‘tells-all’ – his end of he story!
The fact is – that there IS NO ‘issue.’ And the reasons are as follows:
If Chetan Bhagat was the ‘first’ person who Mr. Hirani went to with the script (once made!), didn’t get also show the entire movie (along with the credits?) to Chetan Bhagat? And if he did, how come Chetan Bhagat realized it only ONE Week POST the release of the movie that he hasn’t been given due credit? Why didn’t he point it out THEN? . Why create a fuss NOW?
The answer to “Why not THEN?” and “Why NOW?” could possibly lie in the power of Social Media. The makers of 3 Idiots (the whole bunch!) know that 3 Idiots is basically targeted at the urban / semi-urban youth – people who spend a LOT of time on the internet and who ‘buy’ gossip on Social Media platforms. Besides, it is easy to share with friends / discuss / dissect and have opinion centres all over. What I am basically getting at is – this could well be a marketing-gimmick and an attempt to fully exploit the power of Social Media towards marketing the movie to the youth.My opinion was reinforced after watching this Rajkumar Hirani video and Chetan Bhagat’s blog – ‘Closing Remarks.’ Aye Aye sir, the buzz is already generated – time for ‘closing remarks’, eh?
A few might argue that an ‘Aamir Khan’ flick doesn’t “NEED” any marketing. Agreed – it might not. But controversy always helps. That’s what BUZZ MARKETING (in Social Media parlance) is all about. And that is exactly what I see happening here!