I recently read in the news that Wally Olins, founder of Brand Consulting company Wolff-Olins had a very special proposal approved. Not that he hasn’t had special proposals in the past approved before this – they’ve branded the London 2012 Olympics as well. But by “special” I mean special to me and most others who hail form Bengal.
Cheif Minister of Bengal, Mr. Buddhadeb Bhattacharjee accepted his proposal to brand West Bengal. He was appointed to “to create a brand idea and brand identity for the state of West Bengal.” In a state that is marred by controversy, moved by ‘bandhs’ and threatened by Maoist unrest, the need perhaps is felt to instil a sense of pride in people for belonging to the place. A clear emphasis, according to the newspaper report, will also be on positioning West Bengal as an attractive investment destination.
Waiting to see the output of an effort towards Branding Bengal! 🙂
Read the original news article here.