Honda Brio – Launched!

Honda Brio
The Just-launched Honda Brio

Ok, here’s one for the car enthusiasts! – The much awaited Honda Brio has been launched TODAY – In fact, just a few minutes back! <Am I the first one blogging about it!?>

I watched the LIVE Webcast of the Honda Brio Launch – it was telecast live on their website, immediately after which the car details were shared on the web. It is a car designed by Honda especially for the Indian market. Based on intensive research in the Indian summer of 2010, considering:

  • Characteristics of Indian People and mindsets
  • Characteristics of Indian lifestyles and homes
As a result of the research, HONDA found out 3 core needs and built Brio around these:
  1. Wide cabin space – being nice to your parents
  2. Fuel economy
  3. Advance design
Of course, the PRICING – Very intelligently done and will give the i10 a run for its money given the “Love at first sight” campaign – pin-pointed at the target audience.
Honda Brio E – Rs 3.95 lakh
Honda Brio S – Rs 4.35 lakh
Honda Brio S Option – Rs 4.9 lakh
Honda Brio V – Rs 5.1 lakh*\
Can’t wait to go on a test drive!
*All prices ex-showroom Delhi

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