Book Review: Mafia Queens of Mumbai: S. Hussain Zaidi

Having co-authored non-fiction book, I am often asked “why non-fiction”? – People who ask me this question normally do so in 2 parts: “Why did you chose to write a non-fiction book?” – And then I tell them that the reason is because I primarily read non-fiction. “So, why do you read non-fiction?” – is the obvious next question that usually follows. My reasons for … Continue reading Book Review: Mafia Queens of Mumbai: S. Hussain Zaidi

Book Review: Welcome to Advertising: Now get lost!

In my quest to understand a little bit more about Marketing as a profession, and perhaps scratch the surface a tad deeper, I often tend to pick up books on that and related subjects at a bookstore. One of these travails got my to lay my hands on this book called “Welcome to Advertising: Now get lost!” by Omkar Sane. The fact that the jacket … Continue reading Book Review: Welcome to Advertising: Now get lost!

All Marketers are Liars: Seth Godin – 2/5

Having joined a core marketing role post my MBA, I thought I should read some ‘real’ marketing books to understand how marketing works in the ‘real’ world. Get over Kotler, I thought – and lets get down to how marketing ‘happens’ on the ground. It is hard to browse the internet on marketing content and not get recommendations or linkbacks to Seth Godin’s blog, videos or his … Continue reading All Marketers are Liars: Seth Godin – 2/5