Google: Technology, Creativity and now.. Marketing!

“Can America’s most iconic advertising campaigns be re-imagined for the web?” As you logon to http://www.projectrebreif.com – this is the question that welcomes you to the website. Project Re:Brief is an advertising experiment by Google where it attempts to bring back some of the most famous advertising campaigns in the history of marketing in the US, and re-invents those still alive brands on the web. … Continue reading Google: Technology, Creativity and now.. Marketing!

Attention-grabbing advertising need not always be clutter-breaking: Lessons from Vodafone’s IPL campaign

The essence of good advertising lies in the simplicity with which it communicates its message. Of course, in the context of modern day Television advertising, the buzzword is ‘clutter-breaking’. – Vodafone has clearly emerged as a marketer who have, time after time, defied conventional wisdom in advertising. They have pushed the limits time yet again. Their recent ‘Fun Begins Now’ campaign during the IPL only goes to … Continue reading Attention-grabbing advertising need not always be clutter-breaking: Lessons from Vodafone’s IPL campaign

How is Ms. J.Jayalalithaa different from Mr. Giorgio Armani?

One great man and another great woman – Not sure if greatness is common to both, but in her mind, the latter definitely seems confident. I will come to the Giorgio Armani bit towards the end of the article. While I usually refrain from commenting on Indian politics/politicians on TalkingTails, this is a thought that has been brewing in my mind for a bit and … Continue reading How is Ms. J.Jayalalithaa different from Mr. Giorgio Armani?