C-Tailing & Omni-Channel Commerce

At the recently concluded NRF’s (National Retail Federation‘s),  BIG SHOW 2013, attendees were introduced to an emerging concept in customer engagement by NCR, (the National Cash Register Company). I actually liked how they positioned this new paradigm – they call it c-tailing (or Converged Retailing) for a C2B marketplace. While traditional business models revolved on either B2B or B2C businesses, C2B lays down that starting … Continue reading C-Tailing & Omni-Channel Commerce

Coming Soon: Flipkart Experience Zones (?)

All right, quick update! On a recent visit to the Gopalan Innovation Mall at Bannerghata Road, Bangalore we saw something that we were a tad surprised to see. Plush retail space (3rd floor inside a prominent South-Bangalore mall) with minimalistic but reasonably elegant  (and definitely new!) furniture inside it. And on top of it hung a brightly lit glow-sign pronouncing “Flipkart Experience Zone”. Out of the … Continue reading Coming Soon: Flipkart Experience Zones (?)

Google: Technology, Creativity and now.. Marketing!

“Can America’s most iconic advertising campaigns be re-imagined for the web?” As you logon to http://www.projectrebreif.com – this is the question that welcomes you to the website. Project Re:Brief is an advertising experiment by Google where it attempts to bring back some of the most famous advertising campaigns in the history of marketing in the US, and re-invents those still alive brands on the web. … Continue reading Google: Technology, Creativity and now.. Marketing!