Attention-grabbing advertising need not always be clutter-breaking: Lessons from Vodafone’s IPL campaign

The essence of good advertising lies in the simplicity with which it communicates its message. Of course, in the context of modern day Television advertising, the buzzword is ‘clutter-breaking’. – Vodafone has clearly emerged as a marketer who have, time after time, defied conventional wisdom in advertising. They have pushed the limits time yet again. Their recent ‘Fun Begins Now’ campaign during the IPL only goes to … Continue reading Attention-grabbing advertising need not always be clutter-breaking: Lessons from Vodafone’s IPL campaign

How is Ms. J.Jayalalithaa different from Mr. Giorgio Armani?

One great man and another great woman – Not sure if greatness is common to both, but in her mind, the latter definitely seems confident. I will come to the Giorgio Armani bit towards the end of the article. While I usually refrain from commenting on Indian politics/politicians on TalkingTails, this is a thought that has been brewing in my mind for a bit and … Continue reading How is Ms. J.Jayalalithaa different from Mr. Giorgio Armani?

Malaka Spice, Pune: Lessons in marketing innovation!

My fiance, Shruti, is not really a foodie. But she is very fond of eating out. I, of course, am fond of both. A couple of weeks back I had taken her for dinner to an authentic restaurant for Bengali cuisine. One week later, she returned the favour by taking me to a very refreshing fine-dining restaurant called Malaka Spice. It is located in the … Continue reading Malaka Spice, Pune: Lessons in marketing innovation!