Attention-grabbing advertising need not always be clutter-breaking: Lessons from Vodafone’s IPL campaign

The essence of good advertising lies in the simplicity with which it communicates its message. Of course, in the context of modern day Television advertising, the buzzword is ‘clutter-breaking’. – Vodafone has clearly emerged as a marketer who have, time after time, defied conventional wisdom in advertising. They have pushed the limits time yet again. Their recent ‘Fun Begins Now’ campaign during the IPL only goes to … Continue reading Attention-grabbing advertising need not always be clutter-breaking: Lessons from Vodafone’s IPL campaign

Who is Fake IPL Player?

Few blogs have captured the imagination of the “masses” as much as the Fake IPL Player (FIP). I have been following it on and off and I find his writing delightfully entertaining.”its been 4 weeks, 43 posts and over 17000 comments till now!” It is hard to ascertain whether he is “an insider” or “an outsider.” And eveyrone seems to be talking about it / him / whatever! GreatBong recently wrote … Continue reading Who is Fake IPL Player?

“Khatam Karo, Ghar Chalo”

The Australians have a consultant psychologist in their team. I think it’s high time they hire one who understands the “Indian” mind better than the one who currently dons the mantle. The folks (I’m sorry the Blokes! 😉 ) seem to have tried everything possible to bring the Indian Cricket Team down to the ground – accusations, blames – even blatant lies! Ricky Ponting rightly … Continue reading “Khatam Karo, Ghar Chalo”