“Can America’s most iconic advertising campaigns be re-imagined for the web?” As you logon to http://www.projectrebreif.com – this is the question that welcomes you to the website. Project Re:Brief is an advertising experiment by Google where it attempts to bring back some of the most famous advertising campaigns in the history of marketing in the US, and re-invents those still alive brands on the web. … Continue reading Google: Technology, Creativity and now.. Marketing!
Last evening I was invited to attend an event on “B2B Marketing”: Innovative Series – organized by IAMAI (Internet and Mobile Association of India) and LinkedIn India at the ITC Grand Central in Mumbai. While it led to some interesting insights, I figured that there were a few ways to engage consumers in a B2C environment as well – especially if you are into ‘concept … Continue reading LinkedIn on B2B Marketing: An event at Mumbai
I’ve always had a good time watching fest videos – Some of the better videos are the Saarang Video (IIT Madras’ Annual Fest) and the Kshitij Video (IIT Kharagpur’s Annual Tech Fest). But I must admit (at the cost of sounding biased), that one of the best launch / teaser videos that I have seen was the one launched a few days back at IIM … Continue reading IIM Lucknow’s Manfest 2011: The Launch Video