Google: Technology, Creativity and now.. Marketing!

“Can America’s most iconic advertising campaigns be re-imagined for the web?” As you logon to http://www.projectrebreif.com – this is the question that welcomes you to the website. Project Re:Brief is an advertising experiment by Google where it attempts to bring back some of the most famous advertising campaigns in the history of marketing in the US, and re-invents those still alive brands on the web. … Continue reading Google: Technology, Creativity and now.. Marketing!

Attention-grabbing advertising need not always be clutter-breaking: Lessons from Vodafone’s IPL campaign

The essence of good advertising lies in the simplicity with which it communicates its message. Of course, in the context of modern day Television advertising, the buzzword is ‘clutter-breaking’. – Vodafone has clearly emerged as a marketer who have, time after time, defied conventional wisdom in advertising. They have pushed the limits time yet again. Their recent ‘Fun Begins Now’ campaign during the IPL only goes to … Continue reading Attention-grabbing advertising need not always be clutter-breaking: Lessons from Vodafone’s IPL campaign

Book Review: Welcome to Advertising: Now get lost!

In my quest to understand a little bit more about Marketing as a profession, and perhaps scratch the surface a tad deeper, I often tend to pick up books on that and related subjects at a bookstore. One of these travails got my to lay my hands on this book called “Welcome to Advertising: Now get lost!” by Omkar Sane. The fact that the jacket … Continue reading Book Review: Welcome to Advertising: Now get lost!