A couple of years back, I had written a post about marketing of services – an area that I had worked on for a year before coming to IIM Lucknow. Good to be studying a course on Services Marketing as an elective – I’m glad I opted for it! In the first lecture on ‘Serv Mark’, Professor Rajeev Kumra laid out a very interesting principle. … Continue reading Marketing Products Vs. Marketing Services
India’s current tour of Australia has been marred by controversy. Thankfully things have (sort of!) fallen into some sort of an order now! While researching on a quiz I am conducting at an engineering college (one of the part-time activities I undertake on weekends!), I came across this Amul Ad on India’s Tour of Australia: Find the Best Of Amul Ads on their archive here. … Continue reading Amul ads & India’s Tour of Australia
I miss the “school gang.” We were a cohesive group of 7 who are now a scattered bunch. One of them – R1 is working with a leading advertising agency in Mumbai and I was mighty surprised to discover that his agency was the one behind the Reliance “Bol India Bol” campaign. I quite liked the Reliance Mobile Ads on TV which are beemed during … Continue reading Friends, RELIANCE & countrymen!