Branding Bengal

I recently read in the news that Wally Olins, founder of Brand Consulting company Wolff-Olins had a very special proposal approved. Not that he hasn’t had special proposals in the past approved before this – they’ve branded the London 2012 Olympics as well. But by “special” I mean special to me and most others who hail form Bengal. Cheif Minister of Bengal, Mr. Buddhadeb Bhattacharjee … Continue reading Branding Bengal

Lovemarks: the future beyond brands

There is a concept in marketing called “consumer immersion” – The term is actually applicable to anything that one chooses to do. Any area that one wishes to major or specialise in. You have to immerse yourself in the subject and try and learn as much as is possible on it. Currently I am in the middle of an endavour to understand more and  more … Continue reading Lovemarks: the future beyond brands

Social Media Marketing: Future or HOAX?

Just when we thought Social Media was raising its head high enough for everyone to sit up and take notice, we got to attend a workshop conducted yesterday by Vijay Singh and Rajesh Ghagte of 141Sercon on Non-traditional Media and Below-The-Line Marketing at IIM Lucknow. It couldn’t have come at a better time – The PGP1’s (first year students at IIM Lucknow) are studying Marketing … Continue reading Social Media Marketing: Future or HOAX?