Lovemarks: the future beyond brands

There is a concept in marketing called “consumer immersion” – The term is actually applicable to anything that one chooses to do. Any area that one wishes to major or specialise in. You have to immerse yourself in the subject and try and learn as much as is possible on it. Currently I am in the middle of an endavour to understand more and  more … Continue reading Lovemarks: the future beyond brands