‘The Fresh Brew’ – Book Launch Video

The fruition – An effort that took 9 months since being conceptualized and challenged the limits of my patience, perseverance and pursuit. Not to forget, it taught me invaluable lessons in ‘time management’! 🙂 Pleased to share the Launch Video for My first book – ‘The Fresh Brew’! It is set to hit bookstores across India by the first week of February. You can pre-order … Continue reading ‘The Fresh Brew’ – Book Launch Video

Social Media Marketing: Future or HOAX?

Just when we thought Social Media was raising its head high enough for everyone to sit up and take notice, we got to attend a workshop conducted yesterday by Vijay Singh and Rajesh Ghagte of 141Sercon on Non-traditional Media and Below-The-Line Marketing at IIM Lucknow. It couldn’t have come at a better time – The PGP1’s (first year students at IIM Lucknow) are studying Marketing … Continue reading Social Media Marketing: Future or HOAX?