BOOK Review: The 22 IMMUTABLE Laws of Marketing

I recently thought I’d pick up a marketing classic – The 22 Immutable Laws of Marketing – by Al Ries and Jack Trout – the author (duo) of another best-selling marketing book “Positioning”. What I liked about the book is that it brings simplicity into a field which is subjective, often hard to understand (and explain) and sometimes difficult to create theories and hypotheses on. … Continue reading BOOK Review: The 22 IMMUTABLE Laws of Marketing