When I moved to Shanghai 2 years ago, it was “in vogue” for 外国人 (foreigners) to order an air-purifiers for their homes, given the “noise” around Air Pollution doing the rounds in the local media. So with the help of a Chinese friend, I ordered an air-purifier on JD.com early morning at 9 AM on a weekday. And that being my first eCommerce order in … Continue reading China eCommerce: How JD.com is taking eCommerce Logistics to the Next Level
Last evening I was invited to attend an event on “B2B Marketing”: Innovative Series – organized by IAMAI (Internet and Mobile Association of India) and LinkedIn India at the ITC Grand Central in Mumbai. While it led to some interesting insights, I figured that there were a few ways to engage consumers in a B2C environment as well – especially if you are into ‘concept … Continue reading LinkedIn on B2B Marketing: An event at Mumbai
Thanks to my job, I need to keep updated on Luxury marketing and innovations that are taking shape there. So this morning I was reading an article on how luxury brands are taking to in-film promotions – particularly for regional films. Increasingly, regional (rather, rural folk!) are beginning to consume aspirational brands which were earlier associated with urban folk. HUL (Hindustan Unilever Limited) has gone … Continue reading Chillar Party, Surf Excel & Other stories!