One of my Linked-in contacts publicly asked this question which I found worth discussing: Can marketing as a function be outsourced? Can the whole function be outsourced or just some part of it? Will it be next in line for outsourcing after IT, HR & legal? In my opinion, marketing is a function that is so central to a business that it requires careful nurturing … Continue reading Outsourced Marketing?
AT Kearney has compiled a list of the most profitable Outsourcing destinations. Excerpts: COUNTRY Overall Score Financial Score People Score Environment Score INDIA 6.9 3.2 2.3 1.4 CHINA 6.6 2.9 … Continue reading India, China & Outsourcing!