Outsourced Marketing?

One of my Linked-in contacts publicly asked this question which I found worth discussing: Can marketing as a function be outsourced? Can the whole function be outsourced or just some part of it? Will it be next in line for outsourcing after IT, HR & legal? In my opinion, marketing is a function that is so central to a business that it requires careful nurturing … Continue reading Outsourced Marketing?

India, China & Outsourcing!

AT Kearney has compiled a list of the most profitable Outsourcing destinations. Excerpts: COUNTRY       Overall Score  Financial Score  People Score       Environment Score INDIA                            6.9                    3.2                    2.3                     1.4 CHINA                           6.6                    2.9         … Continue reading India, China & Outsourcing!