C-Tailing & Omni-Channel Commerce

At the recently concluded NRF’s (National Retail Federation‘s),  BIG SHOW 2013, attendees were introduced to an emerging concept in customer engagement by NCR, (the National Cash Register Company). I actually liked how they positioned this new paradigm – they call it c-tailing (or Converged Retailing) for a C2B marketplace. While traditional business models revolved on either B2B or B2C businesses, C2B lays down that starting … Continue reading C-Tailing & Omni-Channel Commerce

LinkedIn on B2B Marketing: An event at Mumbai

Last evening I was invited to attend an event on “B2B Marketing”: Innovative Series – organized by IAMAI (Internet and Mobile Association of India) and LinkedIn India at the ITC Grand Central in Mumbai. While it led to some interesting insights, I figured that there were a few ways to engage consumers in a B2C environment as well – especially if you are into ‘concept … Continue reading LinkedIn on B2B Marketing: An event at Mumbai