Attention-grabbing advertising need not always be clutter-breaking: Lessons from Vodafone’s IPL campaign

The essence of good advertising lies in the simplicity with which it communicates its message. Of course, in the context of modern day Television advertising, the buzzword is ‘clutter-breaking’. – Vodafone has clearly emerged as a marketer who have, time after time, defied conventional wisdom in advertising. They have pushed the limits time yet again. Their recent ‘Fun Begins Now’ campaign during the IPL only goes to … Continue reading Attention-grabbing advertising need not always be clutter-breaking: Lessons from Vodafone’s IPL campaign

Airtel Customer Care – Disappointing!

I usually don’t rant about stuff on this blog. But now I have to. Having been a satisfied customer of Vodafone for close to 4 years, I had to switch to Aiirtel once I shifted to Lucknow because most people on campus have Airtel. And what a downslide it has been! There are 3 things I didn’t like about Airtel particularly: 1. They keep changing … Continue reading Airtel Customer Care – Disappointing!